Monetize, Manage, and Measure Information as an Asset for Competitive Advantage
Many senior executives talk about information as one of their most important assets, but few behave as if it is. They report to the board on the health of their workforce, their financials, their cusomers, and their partnerships, but rarely the health of their information assets.
Infonomics is the theory, study and discipline of asserting economic significance to information. It strives to apply both economic and asset management principles and practices to the valuation, handling and deployment of information assets.
This book is for the burgeoning force of chief data officers (CDOs) and other information and analytics leaders in their valiant struggle to help their organizations become more “infosavvy.”
About Infonomics
The discipline of infonomics takes you beyond thinking and talking about information as an asset to actually valuing and treating it as one. One of CIO Magazine’s top five “must-read” books of the year, Infonomics provides the foundation and methods for quantifying information asset value and tactics for using information as your competitive edge to drive growth.
Infonomics also provides guidance for:
- CEOs and business leaders to more fully wield information as a corporate asset
- CIOs to improve the flow and accessibility of information
- CFOs to measure the actual and latent value in their organization’s information assets
About Doug Laney, Author
Doug Laney is a best-selling author and recognized authority on data and analytics strategy. He advises senior IT, business and data leaders on data monetization and valuation, data management and governance, alternative data, analytics best practices, and information innovation. Doug is currently Principal, Data & Analytics Strategy at Caserta.
Follow Doug on Twitter at @doug_laney and on LinkedIn at linkedin.com/in/douglaney.
Praise for Infonomics
“CDOs, CFOs, accountants, data scientists, innovation leaders and information technologists will find relevant and insightful content in the book “Infonomics”. It is highly recommended.”
Joseph M. Sommer
Senior Manager, EY
“Becoming data-driven is not just a game, it’s a serious business contest that Laney shows you how to win. The insights, frameworks and real-world examples throughout this book provide a complete picture of why and how to become an information-savvy organization.”
Judd Williams
Chief Information Officer, NCAA
“This book has created a new lens through which I identify opportunities. Every leader should have a plan for using their data to impact financial performance (even if you’re an operational leader!).”
Lisa Palmer
Principal and North America Advisory Practice Leader, The Hackett Group
“Infonomics is the hidden engine that drives the Information Age.
I really enjoyed Infonomics and found myself thinking of how to apply this new philosophy. Information has undoubtedly been an asset throughout time, yet with the rise of technology, it has now reached an extreme. Doug does a fantastic job showing how powerful valuing information in your business can be as well as the consequences of failing.”
William Glass
Co-Founder, FinTech Startup (currently in stealth mode), and Fulbright Scholar
“One of the most memorable business books I’ve ever read. The powerful story telling weaved in real life examples creates a compelling value proposition for the endless potential of well understood data. Coupled with a practical roadmap for deploying the subsequent information assets, it is a must read for a wide range of professionals who recognise the limitless competitive potential of well- informed business decision making.”
Alexander Geroev
Vice President, Records Management, People’s United Bank, N.A.
“Every sentence in the book resonates very well and is very practical to implement. The data has always been there and was always important – it’s just wasn’t recognized to be an asset in past. Thanks for writing this book. It’s a valuable piece for those who really want to understand data and it’s value.”
Satish Firake
VP/Senior Manager, Risk Analytics – Financial Crimes, HSBC
Want to take your Infonomics knowledge even further?
Sign up for Doug Laney’s Coursera courses Infonomics I and Infonomics II.
