Attaining that fully integrated and complete view of your customer is difficult; making sure the solution fits into the broader IT infrastructure and gets implemented in record time is even harder.
But, Oh. So. Important.
Today’s marketers know that to stay competitive and to meet consumer’s basic expectations, companies need a robust and complete view of their customers. Information needs to be integrated from online behavioral activity, purchases, returns, feedback, survey responses, marketing campaign inclusion, loyalty programs, brick and mortar activity, and the list goes on.
IT and Marketing leaders need to ensure their martech stack is leveraged to be nimble and robust for marketing’s fluid needs and also appropriately integrated into the rest of the data ecosystem to ensure security, compliance, data consistencies and to maximize the benefits of the CDP data across the company.
In this webinar you will learn:
- How the Customer Data Platform has evolved from being ‘an outsider’ to an intrinsic part of the data ecosystem
- Methods to overcome challenges and obstacles obtaining a complete Customer 360 solution for marketing and beyond
- Practical approaches to making a CDP an integrated part of your existing data and IT ecosystem