Caserta Teams Up with Databricks & AWS for Data-Driven Marketing Meetup
Can’t make it? Register for online webinar version
Join Databricks, Caserta and more than 100 fellow data nerds at the AWS loft where we’ll explore how to build a marketing platform that captures all touch points in a customer journey and stitches them into one cohesive data story.
Joe Caserta will present a statistically-driven model to understanding the customer path to purchase, which combines online, offline and third-party data sources. He’ll show how customer data is fed to machine learning, which assigns weighted credit to customer interactions in order to give insight to what marketing activities truly matter.
Maxwell Goldbas will discuss enabling a data science culture and the infrastructure required to do so. Data lakes and identity resolution empower data scientists to look at people, rather than channels, to accurately depict the customer and their needs.
Marc Lobree, Partner Engineering Solutions Architect at Databricks will present how Databricks enables the analytical tools and capabilities to create a data & analytic platform that supports valuable marketing objectives.
Register for the Meetup here.