Join Caserta’s Doug Laney for a live online training on January 17, 2020, from 11 AM-1 PM EST, on monetizing data.
Data is increasingly referred to as “the new oil,” but it actually has economic properties that make it much more valuable than traditional assets. Leading companies know this and take advantage of it. Now you can learn how too.
Join expert Doug Laney, Principal Data Strategist at Caserta, to explore how to take advantage of data’s unique features in ways that help you monetize data for your organization. You’ll learn the variety of different ways to generate value from data, including a variety of real-world examples. In addition, the workshop will help participants understand how to take a product management approach to monetizing information that enables you to measure the results, along with options for packaging and pricing data assets.
What you’ll learn-and how you can apply it
By the end of this live online course, you’ll understand:
- Data’s unique economic advantages compared to other business assets
- How to implement a disciplined approach to your data monetization initiatives
And you’ll be able to:
- Conceive of new innovative ways to monetize data for your organization
- Measure the financial benefits data generates for your organization