Data is increasingly referred to as “the new oil,” but it actually has economic properties that make it much more valuable than traditional assets. Leading companies know this and take advantage of it. Now you can learn how too.
Join expert Doug Laney, Principal Data Strategist at Caserta and the “Father of Infonomics” to explore how to take advantage of data’s unique features in ways that help you monetize data for your organization. You’ll learn the variety of different ways to generate value from data, including a variety of real-world examples. In addition, the workshop will help participants understand how to take a product management approach to monetizing information that enables you to measure the results, along with options for packaging and pricing data assets or other data products.