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Transform Your Data From a Cost Center to a Profit Center

September 24, 2019 @ 2:00 pm - 3:00 pm

doug laney arm insight data monetization webinar

Join Caserta’s Principal Data & Analytics Strategy Doug Laney and CEO of ARM Insight Randy Koch for a webinar on data monetization entitled “Transform Your Data From a Cost Center to a Profit Center.”

Webinar Summary

Viewing your data as a strategic asset is one of the largest opportunities for today’s modern business. When done correctly, data can drive business efficiencies, deliver new products and generate new revenue streams with minimal or no risk. When done incorrectly, it drains resources and exposes your data to security, compliance and privacy issues.

Discover key takeaways about how your company can embrace compliance, refine your data, utilize multiple data types and understand the different options in front of you to safely transform your data from a cost center to a profit center.

Key Takeaways

  • Data “monetization” is a broad industry term, with multiple paths an organization can take to drive business value or new revenue streams from their data assets.
  • There is a proven, safe process that maximizes your data revenue while minimizing your risk, ensuring that your team is an excellent steward of data.
  • You should not attempt any artificial intelligence (AI) or machine learning (ML) unless your data is structured correctly.
  • There are 3 data types to use as part of your overall data strategy: raw, anonymous, and synthetic. Each data type has a different revenue potential and risk profile. Synthetic data is the “breakthrough” data set; it is the future of data, and you should be using it now.