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dama indianapolis featuring doug laney

DAMA Indiana Featuring Doug Laney

January 23 @ 9:00 am - 3:00 pm

Join Doug Laney at DAMA Indiana’s Winter 2020 meeting where he will speak on Infonomics from 1-3 PM.

Infonomics: The New Economics of Information

Register for our upcoming live webinar.

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In this talk, Mr. Laney will share insights from his best-selling book, Infonomics, about how organizations can actually treat information as an actual enterprise asset. He will discuss why information both is and isn’t an asset and property, and what this means to organizations and data leaders such as chief data officers. And he will cover the issues of information ownership, rights, and privileges, along with alternative data challenges and opportunities, and his set of generally accepted information principles culled from other asset management disciplines.

This presentation will be beneficial for those looking to help their organization move beyond the trite “data is an asset” or “data is the new oil” lip-service to actually begin acting that way. Participants will learn and have an opportunity to discuss:

  • How to monetize information assets in a wide variety of ways, including a number of real-world examples
  • How to manage information as an actual asset by apply asset management principles and practices from other asset domains
  • How to measure information’s potential and realized value to help budget for and prove data management benefits
  • How classic microeconomic concepts can be applied to information for improved data architecture & management, and economic benefits


January 23
9:00 am - 3:00 pm
Event Category:


DAMA Indiana
11299 Illinois Street
Carmel, IN 46032 United States
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