How Data Helps You Strike Back During a Crisis
In an uncertain global market like that which we are experiencing as a result of fallout from the Coronavirus and recent OPEC impasse, inexperienced or unnerved business and IT leaders tend to hunker down, tighten the belt, jettison the ballast, or worse, just stay the course. More experienced and steely leaders, on the other hand, take to heart the saying: “Don’t Waste a Crisis.”
But how does one understand a crisis, and anticipate and take advantage of its ramifications? One word: Data.
True, most crises are unique and remain unpredictable in many ways. They are times of great uncertainty. Certainty, or at least predictable activity, can be gleaned from the deterministic chain of responses, and taken advantage of.
So while it may make sense to push the pause button on particular capital expenditures, investing in data and analytics should be accelerated not abated.
Don’t miss this timely webinar in which Caserta’s Principal Data & Analytics Strategist, Doug Laney, will share a variety of guidance and examples for business and IT leaders on why and how to leverage your (and other’s) data assets to buffet against, and even thrive, in uncertain economic times.
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Doug Laney is a best-selling author and recognized authority on data and analytics strategy. He advises senior IT, business and data leaders on data monetization and valuation, data management and governance, alternative data, analytics best practices, and information innovation. Doug’s book, Infonomics: How to Monetize, Manage, and Measure Information for Competitive Advantage, was selected by CIO Magazine as the “Must-Read Book of the Year.”