Hear the interview with Doug Laney, Data Strategist and author of “Infonomics: How to Monetize, Manage, and Measure Information as an Asset for Competitive Advantage” on the Wired In podcast.
In this episode, Doug offers a creative session to recalibrate our personal monetization within data management. When we think of information and data, we tend to think of databases and technologies, but this podcast dives a little deeper to understand key strategies to generate value or manage information.
Doug elaborates on the importance of digital offerings and that an innovative mindset, product management and product marketing are needed to captivate data into attractive products and services. Listen and become your organization’s own data therapist!