On-Demand Webinar: Using Machine Learning & Spark to Power Data-Driven Marketing

Marketing Attribution with Machine Learning

In this webinar, we discuss how to build a marketing platform that captures all the touch points in a customer journey and stitches them into one cohesive data story.

What you’ll learn:

• How to measure the digital and physical touch points of the customer path to purchase
• How customer data is fed to Machine Learning and how it provides insight into the value of each marketing activity
• How to enable a data science culture and the infrastructure required to do so
• How to effectively measure a customers need using data science
• How Sparks’ data and analytic platforms support valuable marketing objectives

Featured Speakers:

Joe Caserta, Founder and President, Caserta

 

 

 

 

Maxwell Goldbas, Director of Innovation Labs, Caserta

 

 

 

 

Marc Lobree, Partner Engineering Solutions Architect, Databricks