On-Demand Webinar: Using Machine Learning & Spark to Power Data-Driven Marketing
Marketing Attribution with Machine Learning
In this webinar, we discuss how to build a marketing platform that captures all the touch points in a customer journey and stitches them into one cohesive data story.
What you’ll learn:
- How to measure the digital and physical touch points of the customer path to purchase
- How customer data is fed to Machine Learning and how it provides insight into the value of each marketing activity
- How to enable a data science culture and the infrastructure required to do so
- How to effectively measure a customers need using data science
- How Sparks’ data and analytic platforms support valuable marketing objectives
Featured Speakers:
Joe Caserta, Founder and President, Caserta
Maxwell Goldbas, Director of Innovation Labs, Caserta
Marc Lobree, Partner Engineering Solutions Architect, Databricks
