databricks_webinar

On-Demand Webinar: Using Machine Learning & Spark to Power Data-Driven Marketing

Marketing Attribution with Machine Learning

In this webinar, we discuss how to build a marketing platform that captures all the touch points in a customer journey and stitches them into one cohesive data story.

What you’ll learn:

  • How to measure the digital and physical touch points of the customer path to purchase
  • How customer data is fed to Machine Learning and how it provides insight into the value of each marketing activity
  • How to enable a data science culture and the infrastructure required to do so
  • How to effectively measure a customers need using data science
  • How Databricks’ data and analytic platforms support valuable marketing objectives

Featured Speakers:

Joe Caserta, Founder and President, Caserta
joe caserta

 

 

 

 

Maxwell Goldbas, Director of Innovation Labs, Caserta
Max Goldbass Caserta

 

 

 

 

Marc Lobree, Partner Engineering Solutions Architect, Databricks

marc lobree