CDO Tips & Tricks to Forge A Successful Data-Driven Enterprise

The role of the chief data officer has evolved from mitigating risk to creating business value with data assets. The pressure is on.

Organizations are mandating that the CDO create business value with data assets, although this is not without many challenges that thwart the success of critical information initiatives. Join us for a webinar where we explore the unique challenges the CDO faces and offer recommendations to avoid pitfalls.

Caserta principal data strategists, Doug Laney and Doug Gray provide their perspectives on the most important considerations and aspects that CDOs and other data and analytics leaders should address in order to achieve success in their role.

As successful CDOs operate in two worlds, IT and the business, Doug Laney addresses the data strategy related aspects of the OCDO, and Doug Gray addresses the more technical and architectural dimensions on which the OCDO should focus.

In this 50-minute webinar you will learn:

• Key success factors to forge an “info-savvy” organization
• The common pitfalls that undermine critical information initiatives
• Strategies for treating information as an asset

Doug Laney

Principal, Data & Analytics Strategy
Caserta

Doug Laney is a best-selling author and recognized authority on data and analytics strategy. He advises senior IT, business and data leaders on data monetization and valuation, data management and governance, alternative data, analytics best practices, and information innovation. Doug’s book, Infonomics: How to Monetize, Manage, and Measure Information for Competitive Advantage, was selected by CIO Magazine as the “Must-Read Book of the Year.”

Doug Gray

Principal, Data & Analytics Strategy & Architecture
Caserta

Doug Gray has over 30 years of experience as a Data & Analytics practitioner, Software Product & Solutions Delivery Program Manager, and CTO-VP-Director with Fortune 500 companies including American Airlines, Sabre, Travelocity, and Blue Cross Blue Shield of Kansas City. Most recently, Doug was Head of Enterprise Data & Analytics Technology for Southwest Airlines where his teams won a total of 7 industry awards, including Teradata’s EPIC Award for a Customer Data Warehouse, FICO’s Decision Management Award, Alteryx’s Best ROI Award (twice), and Drexel University’s LeBow Analytics50 Award (twice). Doug is an Adjunct Professor of Business Analytics at Southern Methodist University in Dallas, Texas where he teaches in the Executive MBA program in the Cox School of Business and in the MS in Data Science program.